Target audience

I am struck by the irony here—the hard-working people (and bums) who ride the San Francisco Muni bus aren’t likely to be able to afford the lifestyle this woman exudes, let alone health care, a knee replacement, or a bevy of physical therapists (click image to read the text), so who exactly is this ad targeted at?

Beyond the pale

It’s gotta hurt to be reminded about what you can’t have when you’re worried about your next paycheck, though after your bus ride home you can connect your iPod to your new iMac to recharge while you check out the web site in your copious spare time while enjoying take-out from the city’s finest. Never fear, California Pacific Medical Center is “With you. For life.”—cash upfront please, and please add 5% for self-serving public relations overhead.