Policy change on advertisements

The policy on advertisements at diglloyd.com is changing in a limited way.

First, ads targeting specific products by their respective manufacturers are a potential conflict of interest with the Pro Reviews (a perceived one at least) . Accordingly, the policy on not accepting such ads remains unchanged.

Zero revenue is currently derived from the growing amount of free content. Yet work on the free content substantially reduces the time available for preparing the Pro Reviews. To continue to expand the free content, some revenue is needed.

Accordingly, the new policy is that generic advertisements might appear on certain pages. At this point, it means “ads by google”. As google chooses the ads that appear based on site/page content, and diglloyd.com does not, I consider this an acceptable compromise which maintains editorial impartiality (real and perceived). I do not like the visual distraction of advertisements, and will strive to minimize that issue.

Thank you for your understanding, and comments are welcome.